There are two main ways
that attorneys seek to be hired by prospective clients:
a. In-person, live telephone, or real-time
electronic contact. Solicitation of clients
through such contact is
unethical if the attorney’s goal is to seek fees or other financial benefit (“pecuniary gain”) unless the contact is with another
attorney or someone with whom the attorney has a
family, close personal, or prior professional relationship. ABA Model Rule 7.3
b. Written, recorded, e-mail, or other electronic
contact. Solicitation of clients
through such contact is ethical unless (a)
the attorney knows that the prospective client does not want to be solicited, (b) the solicitation
involves coercion, duress, or harassment, or (c) the solicitation is untruthful or
misleading. ABA Model Rule 7.3
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